A/B Testing

A/B Testing (also called split testing) is an experimental method used to compare two versions of something — usually a webpage, app feature, email, or advertisement — to determine which one performs better toward a defined goal.

You have to complete 4 steps before enabling the A/B testing features:

1. Connect Google Analytics 4

• You can follow the video guide below to connect Google Analytic 4 (GA4) to EComposer:

2. Set up Shopify pixel

• Set up Shopify pixel easily by following this video guide below:

3. Integrate with your Theme

• Simply embed our app inside your theme to finish this step

4. Create your First Campaign

• After finishing 3 steps above, you can start to create a first campaign and test it

You can click into each campaign to view the statistic: