A/B Testing

Author: An Do 52 views

A/B Testing in EComposer allows you to compare different versions of your page to see which one performs better. Create multiple variations of a section, page, or layout and track real-time performance metrics like conversions, clicks, and engagement. With visual editing and built-in analytics, you can make data-driven decisions to optimize your store’s user experience and boost sales. No coding needed, just test, measure, and publish the winning version with confidence.

You have to complete 4 steps before enabling the A/B testing features:

1. Connect and Set up

1.1 Connect Google Analytics 4

To accurately track visitor behavior and performance differences between your page variations, you’ll need to connect Google Analytics 4. GA4 provides key insights like conversions, engagement time, and event tracking. Once connected, EComposer can pull data directly from GA4 so you can measure which version of your page drives better results.

You can follow the video guide below to connect Google Analytic 4 (GA4) to EComposer:

1.2 Set up Shopify pixel

The Shopify Pixel ensures that customer interactions (such as product views, add-to-cart events, and purchases) are recorded correctly. By enabling the Shopify Pixel, performance data from your A/B experiments is passed directly into your Shopify analytics. This allows you to evaluate results based on real store conversions, not just traffic metrics.

Set up Shopify pixel easily by following this video guide below:

1.3 Integrate with your Theme

To run A/B tests live on your storefront, EComposer must be properly integrated with your active Shopify theme. This step ensures that your test variations display seamlessly to customers and that performance tracking works accurately.

Simply embed our app inside your theme to finish this step: